Peter-Lucas Jones is a visionary leader at the forefront of Māori language revitalisation through technology. As CEO of Te Hiku Media, he spearheads the development of cutting-edge te reo Māori natural language processing tools, including speech-to-text and text-to-speech systems, transforming the digital landscape for Indigenous languages.

A passionate advocate for intergenerational language transmission, Indigenous data sovereignty, and AI-driven language data licensing, Peter plays a pivotal role in shaping the future of Māori language use in the digital age. His expertise in corpus development and AI innovation has positioned Te Hiku Media as a global leader in Indigenous language technology.

In recognition of his groundbreaking contributions, Peter was named to TIME Magazine’s 100 AI list for 2024—an achievement that underscores his impact on the global movement for Indigenous language preservation through artificial intelligence.

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